Practical Case Studies, Research and Training for Marketers

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Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16)

Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16)

May 9, 2022 — Listen now to the How I Made It In Marketing podcast to hear Jeanne Hopkins, Chief Revenue Officer, OneScreen.ai, share stories illustrating what she’s learned from a career that spans 11 C-level or VP-level marketing roles.

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Customer Engagement: Marketing case studies from Coors Light, a professional soccer team, and a private jet charter

Customer Engagement: Marketing case studies from Coors Light, a professional soccer team, and a private jet charter

May 4, 2022 — Read on for examples of customer engagement tactics that are simple (copywriting), intermediate (interactive marketing), and complex (cross-channel experiential marketing partnership).

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World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Podcast Episode #15)

World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Podcast Episode #15)

May 2, 2022 — Listen to the How I Made It In Marketing podcast to hear Derek Detenber, Chief Marketing & Merchandising Officer, Batteries Plus, share lesson-filled stories about looking past direct competitors, understanding the purpose of the business, and much more.

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