Practical Case Studies, Research and Training for Marketers

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Small Business Social Media Advertising: Local shop conducts value proposition testing with Facebook ads

February 27, 2019 — How a shoe repair shop tested its value proposition using Facebook advertising with a tiny budget 

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how small businesses get clients

Ask MarketingSherpa: How do small businesses find clients?

February 22, 2019 — When I get together with other contractors (web designers, marketers, branding specialists, etc.) the first question is generally ‘So, how do you find new clients?” The answer is generally 'referral,' but that only provides so much to the pipeline. 

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The Most Popular Email Marketing Articles From MarketingSherpa’s 20 Years of Publishing

February 21, 2019 —  Here are some of our most popular articles from the past two decades. Since we’ve used total traffic as a proxy for popularity, the list skews to older articles, giving us a chance to take a look back through email’s history. What’s most surprising is how much hasn’t changed. 

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