Practical Case Studies, Research and Training for Marketers

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Marketing Funnel: Examples of how marketers try to perfect the customer journey in their SEO, printed content, and landing page

Marketing Funnel: Examples of how marketers try to perfect the customer journey in their SEO, printed content, and landing page

June 13, 2022 — Read on for examples from a sales consulting company, coffee subscription business, and home services company.

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Hospitality Marketing: Have a Gumby attitude to any launch (Podcast Episode #20)

Hospitality Marketing: Have a Gumby attitude to any launch (Podcast Episode #20)

June 9, 2022 — Listen now to hear funny, dramatic, and insightful stories from the career of Chad Brown, Chief Marketing Officer, JC Hospitality (owner and property manager of Virgin Hotels Las Vegas).

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Define the Value Proposition: Examples of using SMS, SEO, and a landing page to enhance perceived value

Define the Value Proposition: Examples of using SMS, SEO, and a landing page to enhance perceived value

June 6, 2022 — Read on for examples from a restaurant, financial services company, and productivity extension.

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