MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it)
February 22, 2021
Effective Homepages: 3 quick case studies to help you optimize your website’s front door
February 18, 2021
Maximizing Perceived Value: 3 quick case studies about leveraging storytelling in marketing
February 16, 2021
Ask MarketingSherpa: Homepage value proposition
February 10, 2021 — A MarketingSherpa reader asked for advice about communicating a company’s value proposition on a homepage as part of a website redesign project he was working on.
He thought the advice was helpful, so we’re sharing it with you today in this blog post.
Marketers Beware: 8 all-too-tempting marketing dangers to avoid
February 8, 2021 — Buzzy influencers. Get-rich-quick shortcuts. Tech tools that harness customer data. Will they lead you to a new blue ocean of opportunity or wreck your company along the rocky shoals?
To help you learn from your peers’ mistakes, we bring you this article.
February 3, 2021 — If we just published average lead conversion rates, we would gloss over a lot of important detail. For example, 90 and 10 average out to 50…but what does that really tell you?
So instead, we go company by company (often with added context) in this article.
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MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
