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Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities

Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities

April 3, 2024 — Tom Amity, Co-founder & Chief Executive Officer, Entail, discussed marketing agility, rapid skill development, and marketing process efficiency.

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Conversion Rate Optimization: Conversion-focused healthcare website redesign increases conversion rate by 203%

Conversion Rate Optimization: Conversion-focused healthcare website redesign increases conversion rate by 203%

April 2, 2024 — Read on to see how a holistic physiotherapy care clinic grew its conversion rate from 4.87% to 14.77%.

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Branding Lessons from TV Production: Don't focus on failure, keep moving towards success

Branding Lessons from TV Production: Don't focus on failure, keep moving towards success

March 26, 2024 — Hilary Young, Brand Strategist, Hilary Young Creative discussed brand negotiation strategies, career transition, and branding’s personal impact.

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